Contact relationship management (CRM) is a very valuable tool that can help you to grow your business. Having a system to track, manage and measure your lead flow is one of the best ways to create scalable growth, but the only way to ensure that a CRM works is by having your organization actually uses it. So how do you get your team to buy into using a CRM software to help, here are a few ways to make sure your CRM is adopted and put into use.
Here’s a great tool, now go and figure out how to use it. Forcing your team to adopt a software system and then figure out how to go and use it makes a sometimes difficult task impossible. Your team likely has different skill sets and skill levels when it comes to technology, so don’t leave it to chance that everyone will be able to figure things out on their own.
Your training systems should include the ways that you want your data input and tracked. Wherever possible, implementing systems make duplicatable growth possible. Not only will creating standard operating procedures help you grow your business, but writing down the processes will help create clarity around what is important for growth in your business.
Your CRM should be easy to use, and for many businesses, this means that you need to have a CRM that you can use on the go. One of the most difficult ways to make your sales and customer service teams successful is to make them use a system that only works on a desktop computer.
Mobile is becoming more and more important, and workforces are working remotely more often, so using a CRM that relies on you having your team tied to a desk is a bad idea. Salesiety built its CRM around having a mobile focus so that no matter where you team is they can track and close deals.
Often times salespeople don’t like putting data into computers and can perceive that using the CRM creates additional work. If the top of the company isn’t using the CRM and doesn’t place value on having data input then it isn’t going to get done.
Not only is it important that the whole team uses the CRM but also making sure that your team’s performance is measured by data tracked in the CRM. If your sales team’s performance is tracked by how many leads they are closing and your managers track closing data inside the CRM they’ll be more likely to use the CRM. When you tie payment and performance to the CRM and you’ll get your team using it more often.
If you want to try a CRM that is affordable, easy to use and can help your company scale schedule a demo today!